7 October 2020
Parkroyal, Kuala Lumpur
CMO Innovation Summit 2020 Kuala Lumpur
In an ever-competitive consumer landscape, the distinctive role of CMOs has further expanded in complexity to include sustainable growth of business by achieving highly personalized customer experiences driven by integrating advanced marketing innovation.
In today's scenario, CMOs need a growth spurt and act fast. Interconnected shifts in the technological landscape and the consumer behaviour are changing their work environment with added pressure on driving enterprises transformation, ensuring data security and implementing cost-efficient technological innovation.
As we enter 2020, set your feet in this ever-evolving discussion of over 150+ CMOs, CEOs, CIOs, VP's, Head and Directors of Marketing, Experience / Brand / Digital / Innovation / Analytics at the CMO Innovation Summit 2020.
We have lined up topics such as Ecosystem platform, Using CX in gaining ROI, Reassessing your AI tools in gaining sustainable growth and marketing & analytics tracking.
Key Topics Discussed:
- In Pursuit of New Age Technology: Winning CMOs’ Marketing Attribution and ROI
- Digital Channels and Marketing Ecosystem: The B2C Ecommerce Platform
- Raising and Measuring the Bar for Marketing productivity: Using CX Tech to Elevate Experiences
- Next-generation CMO: Leveraging on New Tools of Data Analytics and Martech
- Real-time Engagement of Brands and Prospects: AR for a Deeper Product Comprehension
Who Should Attend?
CMOS, Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:
- Customer Experience
- Strategic Management
- Marketing Communications
- Sales & Marketing
- Social Media
- Consumer Relationship
- Consumer Data
- Marketing Analytics
- Corporate Relations
- Public Relations
- Market Research